Reduce your waistline instantly with these

The miracle dress!! We had these favorites in the past at Pure just a different print. Sold out quickly. It features black nylon side panels. As you all know, an outfit that is black will make you look instantly thinner. It disguises bulges, fat and other common problem areas we as women encounter. But what about a dress that has black hour glass figure shape panels purposely designed and placed to slim your waist? One of the most famous and well made side panel dress according to Online Mail is the Stella McCartney bodycon dress which has a retail price of 3,000 pounds. Kate Winslet, Liv Tyler and Kim Kardashian all are fans of the "optical illusion dress" as known in Hollywood. A great take on the designer dress is this tight-fitted one we have re-stocked which was a success in previous collections. It's up for sale at a very inexpensive price available in size Small, Medium and Large. The nylon used to create this piece flattens your abdomen area and instantly takes off inches from the side with the help of dark side panels.  Purchase this great inspired look at Pure.

Kate Winslet in white/black and red/black Stella McCartney dress. Live Tyler in blue McCartney dress. www.PureRunwayLook.com

Left to right: Kelly Clarkson, Mc Cartney 2011 F/W FW, Shop PureRunwayLook.com

Camouflaging what we hate most

Colorblock dresses with black side panels are the best way to instantly look slimmer. The black at the side of the dresses automatically distract the eyes from bulges and/or side "muffing rolls" giving the impression of a clean hour glass shape. The simple fact that we have one available that is strapless and made of quality material that will help that stomach fit tightly in will almost make you feel like you've lost 2 pounds in a minute makes it one of the fabulous picks of this collection. I personally love colorblock dresses as you are able to play around with them with shoes and bags but I especially have fallen for this mustard yellow/black dress. This one is available in small, medium and large sizes and sells for only NAF. 55,-.

Check out below DKNY colorblock dress that sells for $345 and this cap sleeve side panel dress from Alfani. These designers surely acknowledge the importance of making women feel fitted in their own skin. At Pure. we'd love to introduce these kind of looks that flatters every figure! We have these similar pieces for much less.

Alfani

DKNY

Pure. dress for only fl. 55,- (S,M,L) Materials: 96% Polyester, 4% Spandex

Do you think you're beautiful?

Or not???  What would our clothes say about one another? Probably nothing. And you that are reading this post may also think the same way.  That is how beautiful people are supposed to react,…naturally. Beautiful people are the ones that show it naturally without trying too hard. Beautiful people are the ones who believe that what they do is right and won’t hesitate to do so. Not even a second guess!  Your clothes won’t define you who you are. In one word: Inspiration. Be inspired to be yourself, dress how you like, what you feel fits bets. Make yourself feel attractive to attract to one another. Beauty defines what’s within, something that just makes people want to be around you, and not be push away from you.

These are some thoughts that just popped in my head. Thank you to my loyal Purettes. You taught me right. I will be guiding you in times you need help. To reassure you that fashionable finds are not hard to get? Or bring change in a conventional wardrobe to one that you've been dreaming to have? Thank you for all the support.  As you were always there, I’ll also be...!

P.S. Just look back at our Beauty Tip of the day; It all refers back to what I am trying to explain..

XoXo

K.I.S.S

Keep It Simple, Stupid!


It´s the most recognizable marketing principle used which abbreviation is quite sexy we must admit, namely KISS!


Keeping it simple means keeping it simple. There are no ifs, ands or buts. Simplicity in the fashion world means less is best and we nod our heads while thinking it through. We encourage you to minimize common fashion mistakes by chosing Simplicity!


Maybe you are less risky than others, some find it attractive but some think it´s just plain. But the truth of the matter is that you can never go wrong with simple looks.  If you are in doubt what to wear to certain type of events, we suggest you to simply put on a black dress and flaunt it. Black dresses are versatile and simple, therefore it works for any type of event whether it's day or night a gala or just cocktails wth your besties.
Don´t let them fool ya either, it´s not about what you wear but more how you carry yourself among the crowd. Attitude and confidence is the best accessory a girl must have. Point blank! I'm sure you heard about this before AND every guy I've spoken with about this matter definately agrees.


But back to basics! We have many simple dresses left in the collection that you might like. To check out our collection keep checking our blogspot as we will break it down for you step by step. We will have a huge collection soon so stay tune for that as well since we will explain how to wear them, where to wear them and how to get to them :) . Remember about our pay by the end-of-the month offer!


As far as it comes with the collction that we have available now for sale, we don't have many pieces left, unfortunately. As a good Yu di Korsow would say; " Nan a bai mane pan kayente dus hasi lihe paso esun ku jega prome lo bebe awa limpi!" , so it's our job to show you what we have left.
And please don't mind, as mentioned above we will soon have a bigger and better collection prepared for you at the same reasonable price of fifty guilders. Check our gallery of photos by continue reading.


Keep in mind beautiful ladies: Simplicity is the key to always be in style...with just the right attitude!
So instead of us using Keep it Simple, Stupid! KISS term, we prefer referring it to Keep It Simple, Sassy!


Click on link below to check out the pieces left that can be ordered by e-mailing orders@pure-runwaylook.com

Apparel Gallery of First Collection PROMO from Pure. Runway Look. More clothes to come..!!

ORDERS@PURE-RUNWAYLOOK.COM

Sizes Small, Medium & Large available. Stretch fabric high waisted skirt

Sizes Small, Medium & Large available. Stretch fabric high waisted skirt

Sizes Small, Medium & Large available. Stretch fabric high waisted skirt



Keyhole black dress with studs details. Fits size M/L

Pink strapless dress fits S/M



Scoop neck sequin black dress. Fits size M/L

Apricot Cardigan one size & see through leggings (2) available in size Small

sheer long sleeve black cardigan wearable many styles

Each piece sells at FIFTY ANTILLEAN GUILDERS with a flat rate shipping of NAF. 7,50
You also have the option of picking up your order to save shipping costs. Opportunity available for customers who want to pay at the end of the month! Don't hesitate,..contact us today orders@pure-runwaylook.com

Looks for attendee at Curacao Fashion Week

If you are somewhat like me, you are probably already in the know about Curacao Fashion Week. And you may also be interested in attending the shows. This is the very first Fashion Week in Curacao and we are excited to be there. Can't wait. Now, I already started thinking what I can wear to this event. Seeing that the show lasts for five consecutive days, if you plan to attend all five days like myself, your closet must be "red carpet" ready.

Now, I have been streaming fashion shows as you already know for a very long time, many probably think that because fashion week is such a fashionable recognized event around the world, that people will dress with over-the-top outfits drawing all eyes on them. Well, the truth of the matter is that it's almost always the opposite....well at least only during Fashion Week. Over-the-top daring looks are mostly worn by celebrities during the Grammy's and Oscars only.  That is their time to shine. So there is a time and place for every outfit.

Since these shows ( Paris, NYC, Milan Fashion Week and the list goes on) are almost impossible for people like me to attend (unless you sign up for volunteering, or you're media or by invite only), I can't help but settle to live- streaming. But even so, it doesn't stop me to always try to look through the audience to see what the attendees are wearing and if I see any familiar face like celebrities and the like. I happen to notice that people who attend to these events mostly wear designer wear. For example, if they were invited to the Tadashi Shoji fashion show, then they are most likely going to wear a Tadashi Shoji piece. Also, they stick to classic looks. Things that won't draw too much attention on them as the show is dedicated to the designer and his work. I assume that's a way of showing support and respect. Remember as I mentioned earlier, it's meant to show support to the designer and not taking the attention away from their show thanks to an outrageous choice of outfit. I suggest you to leave that for a party or better yet, your own party to come.

Fashion Week in Curacao sounds to be huge. And ofcourse you must be well dressed to show 'em what you've got. Media will also be present so you might end up in pictures that you'll have to face for the rest of your life. I suggest you to wear something modest but yet a bit sexy, and don't forget fashionable with class! Putting your own little twist to each outfit will do the trick. And if with a twist you mean a huge bow as a decor piece on your head, even though it's cute, it's probably not the best idea seeing that you may disturb the audience around you to watch the show. I like bows myself, Lady Gaga introduced them finely and so does the youngest designer around Ms. Casinni but things like that are probably not the best choice for a fashion show. Try statement pieces that are less distracting to the eye like a bow tie instead. It's professional looking yet stylish.

As part of Pure-runwaylook.com promo for the opening of the e-store due in June, we have selected four key possible looks that you can never go wrong with for these kind of high-end events. They sell at 50 guilders each and can be ordered by e-mailing orders@pure-runwaylook.com. It's never too late to prepare for such a magnificent event! For more information on ticket purchasing and event schedule please go to www.curacaofashionweek.com and don't forget to become their fan on Facebook. Please continue reading to check out our Curacao Fashion Week suggestions for sale now...

Pure. Runway Look for Less

To our dear Purettes,

This is a section of Pure tips and what to buy from us now in stock as part of Promotion!

People who love to dress with what's in style has the right to be able to do so. I've always been a fashion junkie but to keep ahold with what people consider to be "fashionable" in these changing times is hard. You either spend too much money on only three or four dresses or can't afford to spend your whole salary on outfits and you end up buying one simple dress that costs you 80,- or more (well at some places you can get same dresses for less but you got to look around). So it is important for fashion bugs like myself  to have a budget when it comes to clothing expenses. I am the type of girl that sets only 50,- aside monthly and buy one statement piece. It is very important to spend your money wisely. So I suggest you spend it on one fashionable item that is timeless. If you do this monthly, this will slowly but securely make your wardrobe complete. Make sure it is an item that won't wear old by time. Trends come and go but you can never go wrong with looks that are classic like a blazer jacket, an oversize bag, a black dress or flared jeans.

These are items that you can mix and match and rematch from casual to clubwear.

Check out these timeless pieces items that we have available as part of our promo for Pure-RunwayLook.com until official launch of the website.

For Sale Ref# 01-26 chiffon blouse: One-size fits all! Create a deep V-cut blouse wearable to fashionable events. Best worn with jeans or shorts. Continue reading for more styles to wear this blouse

This one-size black feather print open chiffon cardigan is a perfect example of a timeless piece. The following pictures show you how you can use one statement piece make it from casual to party wear. Check out the many styles you can wear it. And we have it available for Fl. 50,-

orders@pure-runwaylook.com

Versatility Rocks!

All over Checker board printed dresses? see through lace outfits?  Maybe it's a little bit too much for you but the truth of the matter is that it is crucial to add versatility to your wardrobe. Versatility stands for different, so what we mean is that a versatile wardrobe will help you differentiate from the rest. Fashion is fun and therefore you should be enjoying wearing daring-fun looks from time to time. Fashion is all about being different, trying on things that most people wouldn't and getting the attention for doing so. But if you are like most of the fashion bugs outthere, you may be a bit hesitant about wearing outfits that you may think "If I just were a celebrity, I would". Guess what, you can as well. You just might need to tone it down a bit. So instead of an all over checker board printed dress try instead looks like this high waisted checkboard pattern skirt we have available for sale at ANG. 50,-

Ref# 02-01: Lime and black checkerboard skirt size S, M & L available

Fashion Tip: If you would like to add a "wow" effect to these skirts, try them on with neon blouses (hot  pink, electric blue, mandarin orange). It creates that colorblock effect that's so wanted during spring and summer runway shows. **Remember high-waisted skirts always give you a more hour glass shape appeal which is always sexy**

Ref# 02-02: Black and white checkerboard skirt size S, M & L available

We've seen A-listers such as Rhianna and Fergie wearing all over see through dresses made out of mesh, chiffon and/or lace on the red carpet. These looks can be easily toned down to get the right kind of attention. Instead of an all over transparent dress, try dresses that have these materials partially incorporated into them or have them as an overlay. Think about this gorgeous turtle neck lace dress with small back opening we have available at Pure for just fifty guilders. It is elegant and perfect for corporate gatherings, date night, and high-end events. Another fabulous look is the 3rd dress shown below which is trendy and yet sophisticated.

Ref# 01-35: Nude dress with lace overlay dress fits size Small and Medium.

Ref# 02-36: Black V neck with pattern detail in front, ties at the back of neck. Size Small

Ref# 02-37: One-piece dress with black lace detail combined with hot pink skirt. One size

Back view one-piece dress

Other versatile looks we have available at the moment is a button down sleeveless loose-fitting shirt that is ideal for the daytime. Most of us are used to wear tight-fitting clothing and this will give you the correct amount of versatility. This look will feel different and above all it is comfortable for our sunny weather. It is see-through which is highly in demand now and on top of it, you can wear it as a shirt paired with jeggings or simply wear it as a dress by added a belt and rock-inspired boots. If you want this look for less place your order now to orders@pure-runwaylook.com

Ref# 03-01: One size fits all! (Belt not included). This shirt is perfect for full-figured ladies as the vertical thin stripes will give you the illusion of a more slender shape.

Check out this picture we found of a fashion show where model rocked a similar looking shirt with a belt and to-die-for shoes. Adding a belt will give you an even slender look.

Be timeless in Style

To our dear Purettes,

This is a section of Pure tips and what to buy from us now in stock as part of Promotion!

People who love to dress with what's in style has the right to be able to do so. I've always been a fashion junkie but to keep ahold with what people consider to be "fashionable" in these changing times is hard. You either spend too much money on only three or four dresses or can't afford to spend your whole salary on outfits and you end up buying one simple dress that costs you 80,- or more (well at some places you can get same dresses for less but you got to look around). So it is important for fashion bugs like myself  to have a budget when it comes to clothing expenses. I am the type of girl that sets only 50,- aside monthly and buy one statement piece. It is very important to spend your money wisely. So I suggest you spend it on one fashionable item that is timeless. If you do this monthly, this will slowly but securely make your wardrobe complete. Make sure it is an item that won't wear old by time. Trends come and go but you can never go wrong with looks that are classic like a blazer jacket, an oversize bag, a black dress or flared jeans.

These are items that you can mix and match and rematch from casual to clubwear.

Check out this timeless piece that we have available as part of our promo for Pure-RunwayLook.com until official launch of the website.

For Sale Ref# 01-26 chiffon blouse: Create even a deeper V-cut blouse by tucking it in with skirts or pants. Wearable to fashionable events.

This one-size black feather print open chiffon cardigan is a perfect example of a timeless piece. The following pictures show you how you can use one statement piece make it from casual to party wear. Check out the many styles you can wear it. And we have it available at Pure for ANG 50,-

orders@pure-runwaylook.com