Something for you,..sit back, relax and Order!

Hereby I present to you the collection I promised I would post after I arrange what was left after Queen's Day. Click on Continue Reading below this post to view the entire collection!

If you see anything you like, send your orders at: orders@pure-runwaylook.com. Add description as seen as caption below picture. EVERYTHING SELLS AT JUST 50,-.
We deliver or you can pick-up your order! It doesn't fit well? We exchange! Want a discount??? Feel free to ask! Do you want to pay by the end-of-the month? Sure!! :) At Pure. everything is possible! Shop here 2 Save.... Hope you enjoy the catalog.

Black sequin scoop dress. Size: one size

Silver sequin dress. Size: one size

Dress size S

Black blazer size L

Lace overlay dress size S & L

Collarless black business jacket. Size S, M & L

Black with sequin dress. Size: one size

Pure. ~* Behind the Scenes *~

Hey Purettes ♥

Checkout some behind the scenes pictures of our cover shoots for the website. These were taken on April 28th by Diego Bernadina from Robert Volkerts Lifestyle Photography. I hereby would like to thank everyone again who has helped and supported Pure during the course of the past three to four months. We are getting there,..almost!

Special thanks to stylist Leida DeMacedo Bernabela and hubby from Bare Souls Agency. Leida, you are one of the most fantastic people I've worked with. A good eye for fashion is what she has, on point and guard with helping the models and came well prepared. I wanted to add that I contacted her only a few days before the event and she had her moodboards put together and EVERYTHING for styling of each model. You can contact her via Facebook by click here

Thank you to make-up artist Vendetta Maat, you made every model shine in their own right, I am 100% happy with my final make up artist pick! Check her out on FB, simply click here

Thank you to my friends and models; Angie Ferreira, Krystal Aniceta, Christal Lanooi-Chavarria, Licaya Gouverneur, Lai Hae Cheng, and Daniela Job for being so easy to work with and all your modeling skills. Even though the shoot took longer than expected, you never complained. You guys define beauty at its finest. Thank you to Mr. V and my friend Liandra Neuman for assisting us in everything we needed possible. You are a Rockstar!

Thanks to Robert Volkerts and Diego Bernadina for helping me in this entire creative process. You are truly professional photographers and I am looking forward to do even more business with you! Without you, these amazing pics to be online wouldn't be possible. Please check out their website by clicking here

 

Many many praise and thanks to Mundo Bizarro at Pietermaai for offering us the space and time for this shoot, special shout out to their wonderful staff who were patient and treated us right. You don't get to see people like that often everywhere..(that's a shame). You can checkout this wonderful spot for lunches, dinners, parties by going to their website here

A special thank you goes out to Jahzara Accessoires for lending us their stylish jewelry for this shoot. You will be able to see these wonderful pieces once the pictures are ready for the public to see. In the meantime please follow her on twitter @Jahzara Accessoires and LIKE her facebook page  http://www.facebook.com/jahzara.curacao to get full access inside scoop of her complete jewelry collections.  Enjoy the pics ;)

Styling for Pure. created by Bare Souls Agency

I just wanted to share,..well give you a sneek peak of these Moodboards that Leida DeMacedo Bernabela from Bare Souls Agency designed. These were created for our photo shoot on Saturday, April 28th and so it will help my readers have more insight of what we wanted to portray for this specific shoot. She put different looks together according to the themes I wanted and all I had to do was choose which one I wanted for the shots. Leida is a professional stylist and has helped out during the entire styling process by making adjustments, inspiring the models, made sure wardrobe change ran smoothly and assisted before, during and after each shoot. She runs a styling service in Curacao and apart of that ALSO offers PR & Marketing, Photography and Film services to her clients. If you want to get in touch with her feel free to LIKE Bare Souls Agency on Facebook and send her a message by clicking here . You will be able to see more of her styling work during the 2012 Curacao Fashion Week . I LOVE her! She is so easy to deal with and has the best attitude towards her job.

The first look created was Classic Chiq which featured Christal Chavarria. This is the Moodboard that Bare Souls created. Fluffy colorful yet classy dresses sold at Pure were used for this look. Jewelry provided by Jahzara Accessoires. The one I chose? Stay tune for final pics :)

Bottom right: Gold mesh dress still available. Lime/Navy dress still available at Pure. Price 50,-

Second shot featured model Daniela Job. Her look was centered around Preppy fashion. I did not want her to look like a high school girl but to have that business edge instead and don't forget cuteness. Somehow this look reminds me of Blaire of Gossip Girls. Anyway, for her looks Leida chose boyfriend jackets and tight dresses. Jewelry provided by Jahzara Accessoires.

Bottom left teal color dress still available in M. Bottom right skirt available in S. Top dress with pink bow available in L.

Third Look was Sexy Diva with Krystal Aniceta. We played a bit around with her look and ended up switching her to a group photo pic explained soon to you. But this is what Leida had for the dangerous seductive women in Curacao. Jewelry provided by Jahzara Accessoires.

Cat Jumpsuit still available in S. Bottom left all over sequin dress still available one size. Bottom right strapless  lace/off white dress still available in S.

Fourth look was a group photo of the girls. It featured Angie Ferreira, Lai Hae, Krystal Aniceta and Licaya Gouverneur. We wanted to add lots of color, glitter, lace, animal prints, sequins and GLAMOR! Everything a girl needs for a fun night out. Leida did a fabulous job in creating the party looks for the girls and made sure that Jahzara accessoires had the perfect pieces to compliment each outfit.

Key hole open back dress in black with shimmer on it still available in size M. Gold sequin top still available in size S

Last look involved Christal Chavarria and Daniela Job displaying 2012 Spring/Summer looks. Leida from Bare Souls Agency put together these looks that portray freshness, young and playful shots. Thanks a mill Leida :)

All looks above still available except loose black top with sequin lips.

I will post eventually the dresses/skirts/tops Pure still has available. A lot of the pieces were sold during Queen's day and we do not have many left. We will have a brand NEW collection mid May including Plus Size!!!

orders@pure-runwaylook.com

Boyfriend Jackets

They're In and Hot. Used as business attire and/or paired with jeans and daring high heels,..it all works! Maybe to you this look may be a little too conservative and it is as it hides curves but a tight fitted blazer can do the complete opposite. Make sure the jacket is cropped to your waist for a fine silhouette. Are you a more daring type? Go for the power shoulder or puffy sleeve jackets which gives anyone a stronger look and build. We have a few left from our latest collection still not shown online as we sold many pieces on Queen's day to date.  Each available at FL. 50,- simply send us your orders to orders@pure-runwaylook.com !

Top Left: reality star Jwoww seen  in striped white/black blazer. We have 2 retro colors available. Main black and white stripes ref 05-40 and Main white/black ref 05-41. Fits both M/L.

Top left: Desiree Henke's collection during grad fashion show. Top right: Ref 05-42: Power shoulder blue jacket in size L. Bottom left: Ref 05-43 Black Puffy sleeve jacket available in L. Bottom right: Ref 05-44 Grey Puffy (short sleeve) jacket available in M and L

Very top: Singer Ashanti in  stylish collarless turquoise A.L.C Zoe Blazer. Bottom pics: Ref 05-45 Black colorless blazer available in S, M and L

A small collection of boyfriend blazers during 2010 and 2011 Fashion Shows worldwide.

All over Houndstooth dress: Inspired by Salvatore Ferragamo

Houndstooth print seems to be in and out of style over and over again. We've seen it all, in different shapes and styles. Houndstooth purses, shoes, clutches, and even furniture as the one seen in picture below with K.K. This classic print screams loudness but yet it is classy and sophisticated. I myself have a houndstooth skirt and clutch bag which I use for special occasions only such as for x-mas dinner parties or anytime during holiday season. Somehow, everybody seems to notice me when I enter the room wearing either one of these items. A houndstooth piece surely will let the crowd know that you are around. It is loud, contrasting and fun to wear from time to time.  You can add bold colors to it or simply pair it with classic black pump shoes with red platforms. You just got to love 'em all!

I have been seeing stars such as Lady Gaga, Rihanna, Adrienne Bailon, Kim and Kourtney Kardashian in the media rocking Salvatore Ferragamo's houndstooth collection off the runway which I absolutely adore. Of course, if you would like a look for MUCH  MUCH  less, why not dare to try this all over houndstooth print dress available at Pure.? It features a one shoulder strap, rushed sides, comes in black and white as seen in the picture, it stretches as it's made out of 92% Nylon and 8% Spandex which helps it fit tightly to any shape. Whether you are a medium, large or a small gal, this is the perfect replacement for the inspired designer wear. And pleaseee, don't be fool by the pictures, it doesn't really give the dress its justice! I've seen it on my clientele and we've all been in shock when dress is worn by people with curves. Really an excellent find for all curvacious women in Curacao.

Dress is available in S, M and L and sells for NAF. 50,- feel free to place your orders at orders@pure-runwaylook.com

Camouflaging what we hate most

Colorblock dresses with black side panels are the best way to instantly look slimmer. The black at the side of the dresses automatically distract the eyes from bulges and/or side "muffing rolls" giving the impression of a clean hour glass shape. The simple fact that we have one available that is strapless and made of quality material that will help that stomach fit tightly in will almost make you feel like you've lost 2 pounds in a minute makes it one of the fabulous picks of this collection. I personally love colorblock dresses as you are able to play around with them with shoes and bags but I especially have fallen for this mustard yellow/black dress. This one is available in small, medium and large sizes and sells for only NAF. 55,-.

Check out below DKNY colorblock dress that sells for $345 and this cap sleeve side panel dress from Alfani. These designers surely acknowledge the importance of making women feel fitted in their own skin. At Pure. we'd love to introduce these kind of looks that flatters every figure! We have these similar pieces for much less.

Alfani

DKNY

Pure. dress for only fl. 55,- (S,M,L) Materials: 96% Polyester, 4% Spandex

Do you think you're beautiful?

Or not???  What would our clothes say about one another? Probably nothing. And you that are reading this post may also think the same way.  That is how beautiful people are supposed to react,…naturally. Beautiful people are the ones that show it naturally without trying too hard. Beautiful people are the ones who believe that what they do is right and won’t hesitate to do so. Not even a second guess!  Your clothes won’t define you who you are. In one word: Inspiration. Be inspired to be yourself, dress how you like, what you feel fits bets. Make yourself feel attractive to attract to one another. Beauty defines what’s within, something that just makes people want to be around you, and not be push away from you.

These are some thoughts that just popped in my head. Thank you to my loyal Purettes. You taught me right. I will be guiding you in times you need help. To reassure you that fashionable finds are not hard to get? Or bring change in a conventional wardrobe to one that you've been dreaming to have? Thank you for all the support.  As you were always there, I’ll also be...!

P.S. Just look back at our Beauty Tip of the day; It all refers back to what I am trying to explain..

XoXo

Dresses are in ♥

Dear Purettes!


After having you wait for awhile, I'm happy to share with you that the dresses are finally here :)


More styles to come due next week so please keep checking this page.


For the complete collection click Here!

Place orders now: orders@pure-runwaylook.com

With love,

Curaçao Fashion Week

2012 Curaçao Fashion Week Video. Official runway show schedule available at http://www.curacaofashionweek.com/

Pure. Collection available for Pre order

Ref 05-06 Aqua/Magenta floral tube dress (S,M,L) Naf .55,-

Ref 05-02 Black turtleneck lace overlay dress (S,M,L) Naf. 55,-

Want to see more? Continue Reading....

Pure. Runway Look S/S Collection.wmv

        

Do you see something you like? Budget friendly outfits for anyone. Simply send us an e-mail orders@pure-runwaylook.com for pre-orders!

* Available in Small, Medium and Large *