Saturday, May 19

Dynailsty: Where Royalty Belongs

I present to you an All in White Nail Studio in Curacao.
Luxurious, Affordable, and Perfect.
More than 100+ OPI gel polishes to choose from.
Acrylic system only by the best Valentino Beauty Pure.
Book your next nail appointment if you live in Willemstad, Curacao.
They offer acrylic nails, gel nails and dip powder nails. 
Full service menu and prices available on their website.
Checkout and follow the instagram of: @dynailsty

Friday, November 16

Sexy New Styles from Bebe

Some styles not available on our website. For order please email: or

Saturday, October 13

New Arrivals: Bebe Dresses and more..

Dear Purettes,

It's been a crazy week as many of you are preparing for parties and that means a lot of business for us. I am taking the time to inform you that we have some great new finds online available as of today. Ofcourse, we sold some pieces already and this is why you may or may not find your size but if you have any special requests please don't hesitate to e-mail us right away. I took the liberty of creating these cool banners for you to give you a direct idea of what new is in stock. Hope you think they are cute too ;) With love,

Affordable Bebe dresses Available at
Find these great rompers at

Polka Dot Paradise

Sunday, October 7

Timeless Fashion: Peter Pan Collar

The Peter Pan collar is not just for little girls. With the help of stylists and every "It" designers out there, this trend re emerged the fashion world and is doing pretty good so far. It was spotted since the early 60's and has been seen again and yet again in Prada and Louis Vuitton fashion shows to name a few. Another example of timeless fashion I must say and a favorite of vintage lovers is an excuse for you to hold unto your peter pan collar dresses and shirts for this decade as this trend is still being spotted daily. So keep it racked just in case..
Make this adorable little flower bouquet shirt look even more cute by pairing it with a schoolgirl or flaired  skirt for a girly look, or edge it up by pairing it with leather skirt or pants just as seen in the picture or casual it down with a pair of jeans and sandals. In any case there are multiple ways you can play with this shirt and what makes it both naughty and nice is because the shirt is made from sheer material. It's also romantic at the same time as the peter pan rounded collar is made from lace. The perfect shirt to have in your closet that you can dress up or down depending time and place. There is just something about this trend that makes every outfit complete. It's the simplicity of how you style it that is the most appealing to me. Whatever the case I strongly suggest every fashion girl out there to own one of these many styles of peter pan collars available out there. Just keep it clean. You can purchase yours today from Pure available in Small, Medium and Large at Naf. 40,-
We deliver to Curacao, Aruba, Bonaire and the Netherlands as well!

More A-listers embracing Peter Pan Collar style: Pipa Middleton, Alexa Chung, Rebecca Ferguson and Kris Jenner

Shop Sheer Peter Pan Blouse at

Emma Roberts also loves to wear Peter Pan Collar designs
Available in S, M & L for Naf 40,- or $22

Saturday, October 6

Saturday NEW Arrivals

Pure. has a brand new collection of tops and blouses available in sizes S, M and Large for only Naf. 40,- each. Please check our complete online collection here. Remember we ship worldwide.

Tuesday, October 2

Make-Up by Maxima

My friend Vendetta or "Maxima" as some of you may know her, approached Pure for a make-up session shoot that took place last weekend at the Trupial Inn in Curacao. Vendetta has been working in the beauty industry for a while now and has plenty of experience with the famous air brush technique. So this is a sneak peek of the shoot taken at the pool of the renovated Trupial Inn which is absolutely stunning by the way. We will be posting more throughout this entire week so please check us back.
For a make-up appointments feel free to contact Vendetta at +5999 517-9510

Monday, September 10

This Just In!




*NEW Styles are soon updated on

Monday, August 27

Polka Dot Paradise!! – Kim Kardashian: Official website

Yes ladies, the Polka Dot obsession is taking over Hollywood. And we have them available at Pure too. Check out my recent post about these fabulous dots here and how you can get your own piece of polka dot in your life by purchasing from Pure. You know we always try to bring you what's in style!

Kardashian Kollection Xmas Sneak Peek - Kim Kardashian

It's all about the shoe print fabric ALL OVER,... LITERALLY!!

This cute shoe print bow tie blouse beautifully paired with a hot pink blazer jacket is a preview from the Kardashian Kollection designed for Sears due to launch in the Holiday season.

Check out my recent post about these crazy prints and how affordable they are. Why wait until Christmas to get yours? You can get your hands on a great steal at TODAY!

Click on link below to check out our similar pick and how you can get yours now before they are all gone!

Friday, August 24

Fall Colors: Thinking Cobalt Blue

Happy Friday bugs! The fall season is just around the corner! Ofcourse, very inconvenient for us who live in the Caribbean to rock a cool knitwear sweater, but let alone a trenchcoat in this sunny weather. So what´s the most closest solution to this problem for all us Caribbean fashion lovers? Try Fall colors instead.  For those of you that are not as ready yet to store your brights and colors away, go for the closest pop of color that goes against the traditional fall muted palette colors: Cobalt blue that is!

Big name designers that used cobalt blue in their collections or accents of it are such names as Diane von Furstenberg and Antoni & Alison. Not convinced to go totally cobalt blue? Tone your look down by wearing soft gold pumps and clutch but if you are more on the daring side go totally blue from top to bottom with these beautiful complimentary looks I´ve collected for you to give you an idea. Remember your makeup must be flawless and smokey blue, Ha ha!

Of course, you can always opt for wine red, forest green or blacks for fall but to stand up from the crowd THIS is the color to go for,..for sure!

Do you want to stay in style for Fall? Start Purchasing your looks with us here for only ANG. 50 and remember we deliver anywhere in the Caribbean

Wednesday, August 22

Romping Tribal: How to's

Hey fashionistas! it's your girl here with some simple ideas that you can compliment your Black/White Tribal Jumpsuit with. Add a pop of color by painitng your nails with brights like yellow and a touch of tranquility with Turquoise/Aqua colors to bring out the beautifulness of this jumpsuit. Don't overdue this piece as the jumpsuit features busy prints and the wide leg already makes it look elegant enough. If you choose for a more simple look you may opt for a black wide leather-like belt and nice red platform pumps with coral or red lipstick. Minimize on the accessoiries!
Purchase yours now here for only Ang 60,- and best of all jumpsuit also comes in a variety of colors like Black/Teal and Purple/Black. Because the Sky is not the Limit ;)