Saturday, March 17

Curacao Fashion Week...! anyone?

Hey Purettes!

Pure. was happy to know about Curacao’s participation in a Fashion Week. Very first fashion week in Curacao makes us very eager to know how, when and where.

So I'm taking the liberty to explain to you the how.
Fashion Week for those not in the know is basically a fashion show divided in several days with designers from around the globe. The collections shown during fashion week are centralized with themes. Each designer's collection focuses on themes whether it is for a spring/summer or fall/winter collection period. Think about a designer who's theme is glamour rock. You can expect the show to have a soft rock background music, lots of leather fabrics with studs detailing and models doing their catwalk with smokey eye make-up and bold red lipstick.

These high-end  events are mostly attended by designer's fans, potential buyers, celebrities, media, bloggers, stylists, models and family members of the designers. Think about Milan Fashion Week, Mercedes Benz Fashion Week, Argentina Fashion Week, Colombia Fashion Week and Caribbean International Fashion Week. You'll always see familiar faces on the red carpet prior entry to the venue where the event is being hosted. In short, you'll have a place gathered with many talented people and each designer has approximately fifteen minutes to show the collection they have been working. Apart from that you have exhibitions of artists, and one of the most important attributes for entrepreneurs, national and international business people is close contact for future business endeavors.

But going back to the fashion part, stylists jobs would be to attend the shows to dress an A-lister client for the next red carpet event, bloggers will be explaining each designer's collection in detail, press will give you a recap of the shows with a daily highlights of the night, and celebrities will be always the ones that first get their hands on these pieces directly off the runway haha ... Lucky them !

So Curacao will also have something alike. YAY! We hope you understand that it is a big deal for Curacao to engage in certain type of fashion activities as this is the chance for well-known designers and special guests to visit the island while enjoying a fashion event. And don't even get us started on the possibly tourism boom that will be the cause of such event. It is a major fashion event for Curacao as nothing like this has never been seen before on the island. Yes, we've seen fashion shows here and there and lots of pageants but a fashion week's concept is different. One of the best part of it is that Curacao Fashion Week is scheduled to have famous fashion designers Catherin Malandrino and Custo Barcelona.

The main focus of this particular event is to showcase the work of new up and coming designers that are trying to make it in this competitive industry. With so many talented designers, we really need to boost and support them, especially our native designers. Slowly fashion is making its way into Caribbean territory more tan ever before and this is our chance. Even international bloggers will be blogging about this event. Pure e-store in corporation with , , , and  to work together to cover this event. As some of us may be unable to travel, we stepped in to work with these bloggers to promote the show at its best. The above mentioned blog sites will be showing you pictures, details of the event and discuss about the designers on their blog around the time of the show. Remember to follow their posts!

Designers from Holland, Italy, Curacao, and Dominican Republic under others will be showcasing all of the work they especially created for this magnitude of show.
So when and where is this held? The first day of the show is scheduled from May 21st through the 25th of 2012 at WTC.  Pure hopes you can attend. Tickets will be soon available to the public for purchase and remember to put your fashion look on for the event with Pure. Runway Look

More on the participating designers, scheduling to come on next post. Or simply go to

Who said there is no fashion in Curacao?!?!